A great example of the fifth-generation “Glamour Bird” is this 1968 Thunderbird Hardtop originally listed in August 2021 on Craigslist in East Hartford, Connecticut now offered at $11,500 or best offer currently (the original ask was $12,500). The result was a new bigger body-on-frame design car (the prior generation was a unibody design) that would share its underpinnings with Lincoln’s Continental.
This combined with knowing Mercury would launch the Cougar in 1967, Ford Marketers had to take the fifth-generation upmarket for its launch that year. Specifically, Ford marketers confirmed higher-optioned, luxury-themed Mustangs were often cannibalized Thunderbird sales. The outstanding sales success of the Mustang did cause collateral damage to Ford’s lineup by the mid-sixties.
SeptemUpdate – We just confirmed the listing for this Thunderbird “Classifind” expired, so with no replacement found we’re assuming this ride “Sold?” While this one got away, please reach out either by email or call us directly if you’d like to be informed when we come across something similar.ĪugUpdate – We just confirmed the seller lowered their asking price by $1,000 to $11,500.
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